There was a time when digital meant a room full of publishing and printing equipment. Now digital is a channel primed for marketing; it’s in the palms of the modern consumer thanks to the internet and connected mobile devices.
Digital contains many elements such as SEO, social media, content, PPC, email and web analytics. To get the best out of digital marketing one needs a strategy to bring in all the elements together and in the right proportion.
Here’s a visual digital marketing strategy that can help you improve your return on investment. Like any strategy, use this as a starting point and customize it to suit your goals and objectives.
Infographic source: DigitalVidya
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