Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users.
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.
Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.
You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions?
IT’S ALL ABOUT DIGITAL STORYTELLING
One of the things the proliferation of Stories has proven is the value of real, uncut content in the eyes of audiences, so documenting your journey with Stories make your brand approachable.
When you create your Stories, make sure you choose the relevant CTA button that you want to appear. Your choice of words, color of the text and the size of the letters can have a big impact on whether viewers actually visit your website, sign up or convert.
Product marketers should use active verbs such as “Buy Now,” while lead generators can use “Sign Up Now,” etc.
USE THE POWER OF INSTAGRAM TAKEOVERS
Instagram takeovers are quick, easy and fun ways to grow your following by either taking over another Instagrammer’s account or having them take over yours, typically for a 24-hour period.
This is a great way to build a mutually beneficial relationship between yourself and another influencer and it provides a great avenue for expanding your audience. Imagine the possibilities.
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