We all know social media is all about building relationships with your customers. After all, people want to do business with people they know like and trust. And, with the right strategy and attitude, brands are people too on social media!
The thing about building online relationships is you can’t do it effectively through one-time interactions. You need to build long-term relationships on social media to build trust with prospects and turn your buyers into life-long customers.
A company who responds to everybody WINS!
I’ve been on both ends. I’ve been the person who responds to tweets (and hopefully make someones day), and I’ve also been the one tweeting to get a response.
As I mentioned earlier, social media isn’t just a one-off conversations with people, it’s about building a long-term relationships with your followers and customers.
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