Studies show that people only remember 10% of what they hear once 72 hours have passed. However, if you pair a relevant image with your material, people can remember 65% of the information after three days.
This is an incredible jump in retention, and it shows how important images are when you’re trying to build a brand and communicate your marketing message. Text-based information is incredibly inefficient on its own, so be sure to always to include an image.
4.Consistent Imagery Across Platforms Builds Identity.
When you post on a variety of platforms, be sure to keep your visual identity consistent. When people see similar types of images, colors, and patterns on Pinterest like they do on Facebook, they’ll associate those images with your brand.Using relevant images on social media allow you to gain attention, build loyalty, communicate vital information, and increase engagement.
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