Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Here are importance of digital marketing.
1.Reaches People Where They Spend Their Time & Money.Social media is strongly preferred as a means of customer care.The trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours.Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.Social Media is where people are.
When you run a magazine ad, for example, you definitely do some targeting. You know if your target audience reads that publication. You have some control over placement and size. You control the message within certain publisher guidelines.That ad may reach 1 million plus readers.One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.
3.Can Be Hyper-Personalized.
Marketers call this personalization
72% of consumers prefer that businesses use email to communicate with them. This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you. If they don’t like what you send them, they can just unsubscribe.
4.Easy to Scale & Adapt.
As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business.
5, Integrates marketing with mobile technology.
People are increasingly using their mobile phones as a kind of augmented reality layered over a business. They’re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.
57total visits,1visits today