Marketing Strategy- is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Here are five strategies.
1.Partner with allies.
Marketing partnerships have a number of benefits to push a marketing campaign. For starters, when you collaborate with someone else, you tend to deliver better content. On top of that, marketing partnerships are cheaper to create, see success more quickly, and expose your brand to a new audience.
2.Embrace user generated content.
According to a survey of 839 millennials, they spend “5.4 hours a day with content created by their peers. This represents 30 percent of their total media time and is rivaled only by all traditional media types combined (print, radio, and television, at 33 percent).” In the same survey, “Millennials reported that UGC is 20 percent more influential on their purchase decisions than other media.”You can achieve this by having customers share personal stories, exchange ideas and by giving them the tools to make an ad for you or through humor.
3.Collaborate with influencers.
Another way to gain a new audience and extend brand awareness is by collaborating with the top influencers in your industry .
4.Help customers solve a problem.
Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening/responding to them; or creating apps/tools.
5.Let customers interact.
No matter the product or service you’re offering, your customers want to interact with your company, or at least other customers.Create an online tool that allow you to interact with your customers.
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