Are you looking for the newest social media tips and techniques?
Want to know how experts are staying ahead of the social media marketing curve?
Here are some tips.
#1: Get Around the 140-Character Limit on Twitter
Yes, there are tools that save long-winded tweeters, but they really just add a link that takes the reader to a website, out of the stream. Here’s a hack that lets you run long, while keeping your readers right there on Twitter.
First, send a tweet as you normally would … but end it with an ellipsis or a cliffhanger of some kind.
Next, reply to your own tweet! You can do this from your own stream. There’s no need to leave the @mention of yourself in there. Remove it so you don’t look like you’re talking to yourself.
Now, visitors who see the first tweet (or either of them) in your stream can see the full length of the super-long tweet by clicking the View Conversation link.
#2: Accelerate Social Media Follower Growth
S4S (also known as Share for Share or Shoutout for Shoutout) is a tactic in which you form mutually beneficial partnerships with other influencers in your niche/market. Basically you post each other’s content with a reference or tag to each person on an agreed-upon social media platform.
It’s great because the hack works on any social media platform: Twitter, LinkedIn, Facebook, Instagram, Pinterest, Periscope, you name it!
#3: Verify the Effectiveness of an Influencer
This is a very difficult time to be in marketing. Ad blockers are diminishing returns and overwhelming information density makes it hard for our message to be heard on Facebook, Twitter, and other channels.
This is one reason influence marketing is so important today. Even small companies and agencies need to tune into people who can effectively carry a message online to an engaged audience.
But how do you know if an influencer is influential? After all, it’s easy to fake Twitter followers and likes, right? Here’s a simple hack to test the effectiveness of a potential influencer, and the key is Twitter lists because they’re difficult to game.
When people really want to pay attention to you, they put you above the noise by assigning you to a Twitter list. So this is a great signal that you’re commanding attention and actually reaching people. The problem is that Twitter makes it hard to see that number. Here’s a workaround.
First, use the free version of TweetDeck and find the person you want to check out. Next, click on his or her Twitter handle and you’ll see a profile that shows the number of Twitter lists the person is included on.
Finally, divide the number of Twitter lists by the number of followers. If the number is higher than 5%, you’ve found an influencer. If the number is lower than 5%, that person is not really very influential.
#4: Allow Teams to Pre-schedule Instagram Posts
While you can use services like Schedugram with Instagram, you have to surrender your username and password to them. This isn’t ideal for teams that post from a single account.
Now there’s another option. Hootsuite recently announced their schedule functionality for Instagram.
Although the feature isn’t completely automated, it does allow a single person or teams to batch-create content and have it ready for scheduled posting. It’s a great solution.
#10: Extend Your Professional Network
I love Twitter chats. You can be at the office, your home, or on-the-go, and as long as you’re connected, you can be plugged into a discussion with people you want to build a rapport with.
Twitter chats are typically once a week and run for an hour and revolve around a hashtag with a topic or theme. By attending chats regularly, you’ll become an integral part of a tribe. You’ll be amazed at the new connections you’ll make every week.
#5: Include GIFs in Tweets
GIFs are short video loops that can add a lot of character and humor into your social media marketing, and now Twitter has a library full of them for you to access without leaving the platform.
You can add GIFs to public tweets or direct messages on desktop or from your mobile device on Twitter, by clicking on the GIF button.
#6: Research YouTube Audience Preferences
YouTube viewers are a rabidly loyal community to both the platform and creators, which can make it difficult to move them off the platform to learn more about them.
With a social hack like polls, a recently released feature of YouTube cards, you can learn much about your audience without even asking them to leave the environment they love so much. Ask the right questions with YouTube Card Polls and discover the way to your viewers’ hearts so you understand what really counts when presenting them with a call to action.
Anytime you can respect the context of a social media platform while also understanding more about your customers, it’s an incredible opportunity.
#7: Boost Reach and Engagement on Facebook
There’s so much noise and saturation on Facebook that adding more content no longer seems to be the answer. Instead, posting only the best content that is highly targeted for your audience will produce better results. And posting less frequently seems to encourage the Facebook algorithm to share your content with more people.
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