Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Things to Know About Social Media Marketing.
1. Social media is social.
It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time.
2. You cannot outsource a relationship.
Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about. If you want help with social media, think about having someone else schedule your “content-type” posts (e.g. sharing articles), but deal with replies yourself.
3. Pick your channels.
You don’t have to be on ALL social media platforms ,there are hundreds of them.Start where your customers are and where you have the most fun. It will be easier for you and most effective in marketing terms.
4. Do one thing at a time.
Don’t feel like you have to launch three different social accounts at the same time. Just pick one, get used to that, and then add another. Facebook is often the easiest, because you are probably already using it on a personal level.
5. Vary your posts.
Don’t just post one sort of thing on social media. Mix it up with images, video, text, sharing other people’s links, sharing your own stuff, and having conversations. It will generate more engagement and is less boring for you!
6. Email is a social medium too.
People share emails and forward them to friends. Encourage your readers to do just that with your emails to extend the reach of your message. The Constant Contact Social Share Bar helps with this.
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