Types of PR

Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.

1.Media relations.

Media relations is all about dealing with the media – writing press releases, scheduling interviews and giving press conferences. The goal is to generate positive coverage of your company or your product. Basically, you want the media to do your advertising for free.Key to media relations is generating a ‘hook’ to draw in audiences. You need to have an eye for a compelling story that the media will want to cover.

2.Corporate and social responsibility,Related to community engagement, there is PR that improves the company’s reputation for ethics, environmental responsibility, and community and charity works. This area of PR can hugely affect an organisation’s business practices. A CSR PR officer might recommend the company to change its entire recycling policy, or even its business direction.

3.Public affairs.Public affairs, also known as lobbying, is all about getting the government on your side. Say you wanted a change in farming legislation so you could sell your product for more money. You’d need to make contact with a minister, convince them of your case, and provide them with information so they can talk confidently about your issue and fight your corner.

4.Crisis management.Crisis management is the PR you need when disaster strikes: a faulty product has to be recalled, an oil tanker spills, an employee accuses the company of wrongdoing, or the CEO is arrested for public indecency. These things could ruin the company’s reputation and need to be dealt with quickly.

5.Social media,Many companies use social media campaigns as a form of marketing, but social media also has huge PR potential. Some of a company’s greatest PR successes (and disasters) can happen on social media. It’s a place where your interactions with a single customer are visible to the whole world. It allows companies to show their lighter side – for example, two fast food chains exchanging friendly Twitter insults. It’s also a good place for honest public apologies.

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