Facebook’s ever growing popularity and significance make it a crucial social network for your business to get on and optimize effectively. Facebook has made rules over the years that now make it more difficult for business pages to get their content in front of their audiences, but once you get a massive audience to see your Facebook content, they’ll come back to your Facebook Page numerous times.
Ways to Drive More Traffic to Your Facebook Page.
1: Promote Your Facebook Page On Your Other Social Networks.One of the most basic ways to promote your Facebook Page is by promoting it to the audience that you have already built. Use your social networks to promote each other and depending on their needs at the moment, you may spend extra time promoting one of my social networks. When you decided to get back on YouTube, you went off to Twitter for the channel promotion.
2: Promote Your Facebook Page On Your Blog.There are WordPress plugins that allow you to display your Facebook Page and some of its posts directly on your blog. If your blog visitors like your content, then they will be enticed to like your Facebook Page. However, your blog visitors will only like your Facebook Page if you include a call-to-action. You can include a call-to-action through your blog’s sidebar.
3: Tell Your Email List About It.Now that you know to promote your Facebook Page to your current audience, why stop short at the email list? If you send meaningful email blasts to your subscribers, then your email list will be your best source for traffic, sales, and social media growth. When you get started with your first Facebook Page or start to take an older Facebook Page more seriously, you can let the people on your email list know about the change. The people on your email list are usually your biggest supporters, and in addition to the likes and engagement your Facebook Page generates from the email blast, you may also get emails from the people on your list who enjoy what you are doing with your Facebook Page or just enjoy your brand as a whole.
4: Participate In Facebook Groups.The best way to get people in a Facebook Group to see and like your page is if you join the group through your Facebook Page instead of joining it through your personal account. Joining Facebook Groups with your Page allows every comment or post you put in the Group to promote your Facebook Page. When other group members hover their mouses onto your name, they will see your Facebook Page and the like button instead of the personal account and the “Add friend” option.
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