On the left sidebar, click on the Pages section.
Then click the Create New Page button.
Enter your business details on the left panel. While at it, the page preview will update in real-time.
You can use your business or brand name as your page name.
Next, enter a word that describes your business in the category box. Facebook will recommend some options based on the chosen categories.
Now, write a description for your business. It should be a couple of sentences long (maximum 255 characters) because it’s also the summary that appears in search results.
When you’re satisfied with the description, click the Create Page button.
After creating a page, you’ll need to upload a profile picture and a cover photo.
Ensure the images align with your brand and represent your business. For example, the photos should include some combination of your company logo, pictures of your product and other branding components.
Your profile photo should be 170 x 170 pixels. Since Facebook will crop it to a circle, don’t put any critical details in the corners.
For your cover image, Facebook suggests using a photo that’s 1640 x 856 pixels.
After uploading the images, you can switch between desktop and mobile views by clicking the buttons on the top right corner of the preview. Use these to ensure that your pictures look good in both displays.
When you’re satisfied, click Save.
After clicking Save, a pop-up box will appear asking you to connect your Facebook page to WhatsApp. That is optional, but it will help you add a WhatsApp button to your page.
Add your phone number, then click Send Code to connect your business page to WhatsApp. If you choose not to, close the window. You’ll see another pop-up asking if you’re sure.
Your username shows people where to find you on Facebook, so you want it to be easy to type and remember. The most straightforward option is to use your business name.
To create your username, click Create @username.
A pop-up will appear asking you to enter the username you want to use. Facebook will notify you if it’s available with a green checkmark.
Once done, click Create Username.
Another confirmation box will pop up. Click Done.
Since Facebook is usually the first place where customers look for information about you, having essential information on your business page is a must-have.
Facebook makes this process very simple. Go to the Set Your Page Up for Success section and expand the Provide Info and Preferences option.
Fill in the appropriate information on the drop-down menu, from your website details to a call-to-action button.
For example, to add a CTA button, click the blue box labeled Add Button.
Then select the type of action button you want.
If you don’t want to do all these steps now, you can always go back and do them later. You’ll find this option on Edit Page Info in the Manage Page menu on the left.
Before inviting people to like your business page, you should at least have one post with valuable content. That way, visitors will want to stick around.
You can create a specific type of post, such as an event or an offer, by selecting one of the options in the Create box.
After creating your first post, you need to get page visitors.
For starters, you can invite your current Facebook friends to like your page. Just scroll down to the Set Your Page up for Success box and expand the Introduce Your Page section.
Click the blue Invite Friends button to view a list of your personal Facebook friends.
Choose which friends to invite, then click Send Invitations. You can also send the invitation on Messenger by ticking the box at the bottom.